The Monaco Yacht Show (MYS) is back again this year, with a new themed exhibition dedicated to adventure, exploration and all manner of leisure activities on board a yacht. The annual international show dedicated to the world of superyachts was inaugurated in 1991 and is held over four days in late September in the Port Hercule of Monaco. Divided into two main exhibition areas: afloat and on the quayside, over 100 superyachts and +50 luxury tenders are displayed on the water by the most renowned builders and brokers in the market.
This year’s innovation, the Adventure Area, is a new themed exhibition dedicated to adventure, exploration and all manner of leisure activities on board a yacht. It is set to boast a vast range of day-trip and sports tenders, luxury and off-road vehicles, water toys, high-tech gadgets, helicopters and tailor-made programs to explore the planet’s most remote destinations.
With this announcement, the Monaco Yacht Show is on course towards its new goal: helping the industry redefine the yachting experience, appealing to new superyacht charter customers. This new generation challenges current yachting standards: it is revolutionizing the concept of luxury with its epicurean vision and desire to freely discover new experiences – one that prevails over the need to own.
The exhibition will span across two sites at Monaco’s Port Hercule: Quai Antoine Ier, which previously featured the Car Deck and Tenders & Toys exhibitions, is now home to the Adventure Area that combines the two themes in a single location, boasting a myriad of luxury vehicles, tenders and water toys for visitors to discover; secondly, as in previous editions, around twenty tenders will be moored at Quai Jarlan.
This extended exhibition for all adventure and leisure activities reflects the MYS’ continued ambition to bring visitors the finest yachting experience. Today, charter clients want to drive all-terrain vehicles to the North Pole, go on underwater excursions, take tender rides off the coast of secluded islands, enjoy tailor-made tours of historical and cultural sites in coastal destinations, discover animal species – while respecting their ecosystems – and even take part in scientific field trips.