Just a stone’s throw from the city centre and the main fashion boutiques, looking out over the Arno and the Ponte Vecchio, sits Portrait Firenze, a member of the Lungarno Collection, the hotel management company owned by the Ferragamo family. The exclusive “residence” pays homage to the city of Florence and paints a portrait of it at a very special time, the Fifties, which saw the birth of Italian high fashion precisely in this area of the city.

Portrait is a means, a philosophy, a new style of hospitality. In this incredibly exclusive location, swathed in comfort and elegance, the real bonus is the extraordinary team who manages to use this exclusiveness to make all the elements that it consists of vibrantly potent, offering far much more than the usual tailor-made services offered by a deluxe hotel,” says Valeriano Antonioli, the Lungarno Collection CEO. 

The first Portrait hotel in the Lungarno Collection was established in Rome in the shape of a luxury Italian residence, where the warm and heartening welcome, personalized service and emphasis on establishing a one-to-one relationship make guests feel instantly at home. The name itself – Portrait – expresses the concept of tailor-made hospitality, as if it somehow reflects a portrait of each and every guest. 

The six-floor suites-only (37) hotel stands in the heart of Florence, with a spectacular view over the Ponte Vecchio and the River Arno, right next to the boutiques in via de’ Tornabuoni. Piazza della Signoria, the Loggia dei Lanzi, the Uffizi Gallery and the Bargello are just a short walk away. On the other side of the Arno stand historic palazzos, cafés, antique shops and craftsmen’s ateliers.