Symbolic of the Italian ‘arte di vivere’ Acqua di Parma embodies the heritage and the richness of the country — be it in nature, culture or art. Invented by Baron Carlo Magnani, a refined connoisseur and independent thinker, Acqua di Parma was founded in 1916 as an alternative to opulent perfumes. The Baron was longing for the Italian sun during his travels—the same vibrant sun that brings life to Italy’s golden citrus fruits. The very essence of energy, it fits well with modern times and the singularity of today’s way of living.
Originally created for the sole use of the Baron and his close entourage, the new edition of the Buongiorno Collection is a subtle invitation to refinement.
Fragrances, hand balms, perfumed soaps, bath and body lotions, as well as elegantly crafted candles and candle glass holders—the collection even includes a beautifully designed hatbox!
Each product is meticulously crafted by the finest artisans, honoring Italy’s exceptional know-how and centuries-old traditions of craftsmanship.
The Maison embraces every moment with intention, seeking to make it last, and remains authentically true to itself—unmoved by passing trends, and grounded in timeless elegance.
