Sitting outside the beach club’s pool area, this unique activation will run from July 16 through the end of the summer season, showcasing Tory Burch‘s new summer capsule collection which features colors that evoke the sand and sea and a vintage-inspired zebra motif. An additional area on the beach with 20 daybeds and cabanas will feature the brand’s prints and patterns on bed covers, pillows and umbrellas.
The bar, wrapped in the distinctive zebra print, will serve a curated selection of mocktails, wine, and healthy drinks. Guests can also enjoy oversized beach games such as Match 4 and House of Blocks, as well as the traditional French game of pétanque. A cobranded mini Moke will be seen driving around Saint Tropez, enhancing the activation’s visibility and charm.
Guests will also have the opportunity to explore a pop-up Tory Burch shop offering an array of items, including elegant caftans, stylish swimwear, Tory’s signature tunics, classic leather slides, and the iconic T Monogram handbag collection now available in lightweight raffia.
