Jet Support Services (JSSI) has announced a modernization of its corporate brand, including a new logo and a refreshed divisional structure designed to present a clear, future-forward vision for customers and industry partners. Since 1989, JSSI has been defined by its independence and advocacy for aircraft owners and operators; the updated brand and value proposition doubles down on that promise.
Alongside the new look, JSSI will showcase five business divisions that together form an industry-unique, synergistic ecosystem spanning the entire aircraft lifecycle: Maintenance Programs, Traxxall, Parts & Engines, Conklin, and Aviation Capital.
“This visual change is subtle but necessary. JSSI’s logo hasn’t changed in over 20 years, while the business has dramatically evolved—expanding from maintenance programs into a full ecosystem of products and services,” said Isabella Rimton, VP of Marketing. “Our mission is simple and steadfast: to simplify the complexities of aircraft maintenance and financial solutions. By bringing our divisions forward under one modern, cohesive, and independent brand, we make it even clearer how our products and services work together to reduce risk, inform better decisions, stabilize costs, and keep aircraft flying.”
As part of the launch, JSSI has introduced a new website at jetsupport.com, offering a more intuitive way to explore solutions and experience the brand in action. Current clients will see no change in how they engage with JSSI; the refresh modernizes the company’s visual identity and reinforces its long-term commitment to clients and to the future.
“As we move into this next chapter, our purpose remains unchanged: JSSI stands proudly as the independent, transparent, and objective advocate and option for aircraft owners and operators worldwide,” said Neil Book, Chairman, President and CEO.
