Wheels Up, one of the leading brands in private aviation, once again supported Breast Cancer Awareness Month in October with its #WheelsUpGoesPink social campaign – which puts the company’s pink Beechcraft King Air 350i, now in its fifth year in the Wheels Up fleet, on full display. 

The Pink Plane serves as a flying symbol to raise awareness for Breast Cancer and benefits the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research. The Dubin Breast Center provides a multidisciplinary, comprehensive approach to breast cancer screening, treatment and survivorship.

The plane is meant to empower the more than three million breast cancer survivors in the US and thousands of women diagnosed each year. 

The Pink Plane, which made its debut in October 2015, is part of Wheels Up Cares; a program committed to continually aligning with philanthropic organizations and initiatives that affect and matter to the company, as well as its members, family and friends. Along with Pink Plane for Breast Cancer Awareness, Wheels Up Cares includes aircraft recognizing the following causes: the Orange Plane for Feeding America’s Hunger Action Month, the Camouflage Plane for the Tragedy Assistance Program for Survivors, the Red Plane for the American Heart Association and Simon’s Heart, and the Teal Plane for Ovarian Cancer Awareness.