Saudi Arabia’s General Authority of Civil Aviation has revealed digital customer platforms and a new brand identity to lead a golden era of aviation in the Kingdom, during a ground-breaking launch ceremony in Riyadh. The launch is in line with GACA’s revised mandate as an independent and customer-first regulator, supporting the Saudi aviation sector’s broader transformation and growth in line with Vision 2030 and the Saudi Aviation Strategy.
The launch of GACA’s “Ajwaa” platform will enable customers to access aviation regulatory and licensing services digitally through a “one stop shop”, including applications for pilot, cabin crew and crew member licenses and a range of single and annual flight permits. GACA has also launched a new website, including dedicated passenger rights and economic regulations information for passengers and customers, and the general aviation sector.
His Excellency Saleh Al-Jasser, Minister of Transport and Logistics Services, stated: “Saudi aviation is transforming in support of Vision 2030. New airports, airlines and destinations are driving unprecedented growth for the Kingdom and better experiences for passengers. GACA’s regulatory focus is enabling Saudi Arabia to lead globally through aviation, placing greater responsibility upon airports and airlines to deliver outstanding customer service. The brand identity and digital initiatives launched today are paving the way for a golden decade of Saudi aviation.”
GACA’s new brand identity symbolizes GACA’s new mandate. The new spherical symbol reflects GACA’s global reach, the dynamism of GACA’s digitally-led regulatory approach, and the palm and crossed swords of a Saudi government authority. The identity is built upon GACA’s core functions of regulating, monitoring performance, enabling competition and growth, and protecting passengers.
