Following the acquisition of Satcom Direct by Gogo Business Aviation, the unified company’s CEO, Chris Moore, has announced that Gogo is the new brand identity for the connectivity giant. The newly crafted Gogo identity and logo capitalize on the strong brand heritage of both companies while simultaneously reflecting the expanded business.
The new identity blends the familiarity of the Gogo name with the Satcom Direct blue, known for inspiring trust and confidence. The modernized logo has been designed to reflect both the strength in the legacies that the organization brings to the sector and the forward-looking global strategic mission of Gogo: to be the world’s only multi-orbit, multi-band connectivity provider, delivering advanced, secure, and reliable inflight connectivity solutions for business and military aviation customers, from a single source.
“For resilient connectivity, owners and operators can maximize years of experience and knowledge with one phone call to acquire, manage and support all their connectivity requirements,” explains Chris Moore, CEO, Gogo. “We chose to keep the Gogo name with its dynamic spirit, albeit without the Business Aviation tag, and we’ve mixed it with the familiar blue from SD. It is a simple but powerful representation of what we offer. It’s an important step and we know our clients will appreciate what it stands for as we enter an exciting new chapter going forward.”
To ensure transparency and reduce customer confusion, the military/government business division will retain the SD Government brand, as will the SD Data Center, located at the Melbourne, FL. facility, the former headquarters for Satcom Direct. “These are both Gogo group companies but have very specific markets that are familiar with these names, which is why we are choosing to maximize this familiarity,” adds Moore.
