Incubated by Directional Aviation, the Cleveland, Ohio-based BizAv conglomerate, the newly launched 4AIR claims to be the first and only sustainability solutions program dedicated to private aviation. Its industry-first framework seeks to address climate impacts of all types and provides a simplified and verifiable path for private aviation industry participants to achieve meaningful aircraft emissions counteraction and reduction.

The 4AIR greenhouse gas accounting tool for aviation is easily incorporated into company-level greenhouse gas inventories meeting global reporting standards and guidelines. Carbon intensity aligns with International Civil Aviation Organization (ICAO) and Greenhouse Gas Protocol corporate accounting and reporting standards and allows for tracking of metrics for ESG (environmental, social, governance) data.

All carbon credits through 4AIR are quantified and verified through the most respected and international leading bodies that issue and register credits. Additionally, end-of-year commitment audits are independently verified by third parties.

Available for anyone in private aviation, from companies and individuals who own aircraft, fractional shares or jet cards, to those who charter flights, 4AIR helps them to offset or directly reduce carbon dioxide and other climate-related pollutants generated by air travel. 

A 4AIR rating can be applied to existing sustainability efforts or offered as a full-service sustainability program.

4AIR creates a new standard for sustainability in private aviation, giving those who own or fly on private aircraft the ability to address the environmental impacts of their flights,” said Kennedy Ricci, 4AIR’s president.