Aviation brands, including airline, aerospace, business aviation, airport and other related services are striving to stay competitive and spread their wings across key markets by utilizing the expertise and network of public relations companies.
In response, established UK-based Emerald Media has joined forces with UAE brand Aurora The Agency to harness combined expertise in communications and marketing strategies. This partnership aims to optimize the synergies of both companies’ respective strengths to meet the anticipated increase in demand for specialized PR and Communications services from aviation brands.
“After a challenging few years the industry is set for record growth once again. This growth is complemented by trailblazing clean tech air transport models in various degrees of development,” stated Alison Chambers, founder and director of Emerald Media. “Targeted and clear communications that educate and inform are increasingly necessary to sustain growth and further expand reach across key markets. Inevitably, aviation brands in the Middle East and North Africa (MENA) are looking to tap into the region’s vast opportunities. Building on our three decades of specialist agency experience, Emerald Media is delighted to partner with Aurora The Agency to provide expert PR and communications consultancy anchored on shared values. Clients will benefit from our extensive aviation knowledge and contacts and Aurora’s experience working in local markets across the MENA region,” she added.
